AI-Powered Podcasting: How to Streamline Your Workflow (with Nick Nahlbach)
Join Sarah St John and Nick Nahlbach as they dive into the transformative role of AI in the podcasting world, highlighting how tools like ChatGPT and Perplexity AI can significantly enhance content creation for podcasters. Nick shares his journey of exploring AI tools before the rise of ChatGPT, revealing how he and his partner recognized the potential for these technologies to streamline podcasting processes. They discuss the importance of combining different AI tools to maximize efficiency, as well as the critical need for podcasters to infuse their unique voice and experiences into AI-generated content. As they explore various AI platforms, including Gemini and Minvo, they emphasize that while AI can automate many tasks, the human element remains essential for creating genuine connections with audiences. Tune in for insights on leveraging AI to improve your podcasting workflow without compromising the personal touch that keeps listeners engaged.
Nick Nalbach joins Sarah St. John to unpack the revolutionary impact of artificial intelligence on the podcasting world. With AI rapidly advancing, Nick shares his personal journey of integrating AI tools into his workflow, which began before the emergence of ChatGPT. He recalls the excitement of discovering various AI platforms, which helped him streamline his processes and enhance productivity. The conversation emphasizes the necessity for podcasters to embrace these innovations, particularly as AI tools like ChatGPT and Perplexity AI offer substantial value in content creation and research. Nick highlights the advantages of AI in generating script outlines, show notes, and even complete episodes, effectively reducing the time spent on mundane tasks and allowing podcasters to invest more energy in the creative aspects of their shows.
Throughout the episode, Nick elaborates on how AI can complement the podcasting experience without overshadowing the human touch that is vital for audience connection. He shares strategies for effectively prompting AI tools, emphasizing that detailed instructions lead to better outputs. The discussion shifts to the importance of combining various AI platforms to create a tailored toolkit that meets individual podcasting needs. Sarah and Nick explore the implications of AI tools in the broader context of content creation, examining how these technologies can democratize access to high-quality production resources. The episode closes with Nick's insights on the future of AI in podcasting, positing that while AI will continue to evolve, the demand for genuine human connection will remain a cornerstone of successful podcasting.
Takeaways:
- AI tools can significantly streamline podcast production, but human creativity remains essential for unique content.
- Combining multiple AI tools like ChatGPT and Perplexity can enhance the efficiency of content creation.
- Building custom GPTs for specific tasks can automate repetitive processes and save time.
- AI-generated podcasts can provide factual information, but emotional connection with listeners is crucial.
- Using detailed prompts when interacting with AI improves the quality of the generated content.
- The future of podcasting may involve AI, but human input will always be necessary.
Companies mentioned in this episode:
- Appsumo
- Nextgenpodcaster
- Gemini
- Perplexity AI
- Artemo
- Dan Henry
- Buzzsprout
- Spotify for Podcasters
- Descript
- Minvo
- Opus Clip
- Make.com
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00:00 - None
00:28 - None
00:28 - Introduction to AI for Podcasters
00:29 - Nick Nalbach Joins the Discussion
00:43 - Journey into AI Tools
02:30 - Exploring AI Tools for Podcasters
02:40 - Using ChatGPT and Gemini
02:59 - Perplexity AI: A Game Changer
05:18 - Combining AI Tools for Efficiency
05:27 - New Tools: Artemo and Custom GPTs
08:26 - Tips for Effective AI Prompts
27:51 - AI in Podcast Production
41:12 - The Future of AI in Podcasting
50:49 - Conclusion and Resources
I'm Sarah St.
Sarah
John, and today we have Nick Nalbach, who is a expert in AI for podcasters.
Sarah
Welcome to the community.
John
Thank you, Sarah.
John
And I don't know if I'd call myself next, but I do appreciate it and thank you for having me.
John
I'm really excited to be here and talk to you and hopefully provide some value to your community and shed a little light on AI, especially for podcasters.
Sarah
Yeah, I guess I'll start with.
Sarah
I'm kind of curious, like, how you got into specifically for podcasters.
John
So, I mean, initially, I mean, this was probably a year, a year or two before chat GPT, like, blew everyone's minds.
John
I was playing with different AI tools that were out there.
John
I think Appsumo was.
John
I was going to Appsumo and I was just, like, scooping up all these different little AI tools that were existing.
John
And the whole reason I was doing it was because I wanted to speed up my processes.
John
I really like systemizing things that I do and developing the most efficient process possible.
John
And I was like, okay, this might help get me there.
John
And then chat GPT came out, and it was like, holy cow.
John
And Mark Ronick and I, he's my business partner in Nextgenpodcaster, which is the community that we have.
John
We were like, people need to know about this.
John
It's like, podcasters can use this, and no one's talking about it right now.
John
Everyone's talking about it for all this other stuff and just having fun conversations with it.
John
But this can actually be a helpful tool for podcasters.
John
We need to start spreading the word.
John
And since then, we just kind of dove all in on everything AI there was.
John
I mean, for months, we'd be finding new AI tools and like, dude, you gotta go check this out.
John
Hey, you gotta go check this one out now.
John
Like, this is insane.
John
Different products came out so quickly to now, you can't even keep up with it at this point.
John
But, yeah, we just kind of went full nerd into the A space, and it's just been a blast.
Sarah
So, like, I'm curious, what tools do you mainly use?
Sarah
I mean, you mentioned chat GPT.
Sarah
Are there any, like, AI tools that you like to use?
John
Chat GPT is a big one.
John
I've been.
John
I've been back and forth between chat GPT and Gemini for a lot of different things that I do.
John
Gemini is like Google's version of chat GPT.
John
And then I had come across and started using one called perplexity AI.
John
And now that has become almost like a daily tool for me, like, I'll use that.
John
Not even just for podcasting, I just use that as like a Google replacement.
John
I don't, if I'm going to search for something or I'm doing research on something, I'll go to perplexity.
John
And it does very extensive research on topics for you and it'll provide you sources.
John
Like, essentially it's scraping the entire Internet, looking for the answers.
John
So you can ask for step by step instructions on how to do something tech wise.
John
Or you could have it help you write scripts or outlines for episodes or other content you want to create, but then it lists everything out and then provides sources with where it got all that information.
John
So if you want to dig deeper into any of them, you can actually go directly to the video or the article or wherever the information is coming from.
John
And that to me was huge game changer compared to what chatGpt does, just because it doesn't really provide a whole lot of that citation.
John
And that was a big, people got kind of upset because they would ask for sources and then chat GPT would go make stuff up.
Sarah
Oh, wow.
John
It would just throw either broken links that look legit, but then you click on it, it goes nowhere.
John
Or it would just send you to a completely random website.
John
And like, this has nothing to do with the information you just gave me, but perplexity has been nice.
Sarah
Oh, wow.
Sarah
I think I've heard of that, like once.
Sarah
I haven't actually looked into it, so.
Sarah
Okay, so the main difference is that it gives you the citations or resources that it used to gather the information.
John
Yeah.
John
The way that I kind of look at them is like, chat GPT and Gemini I'll use for generating content.
John
Like, I'll use that for brainstorming.
John
I'll use that for outlines and titles and that kind of thing.
John
And then perplexity I use when I want, like facts.
John
Like give me factual information that I can then use.
John
And sometimes it's taking factual information from perplexity and bringing it over into chat GPT and saying, hey, here's some information that I want you to help expand on for me, to help me come up with an outline for an episode or a video that I want to create.
John
That's just like one example of combining multiple tools, I guess, because there's so many out there and I don't think one tool can really do them all.
John
So it does take a little bit of playing and finding the right stack of AI tools, I think, to really become more efficient.
Sarah
Yeah.
Sarah
So I've been using a new tool are you familiar with Dan Henry?
Sarah
He's an online entrepreneur.
John
I don't think so.
Sarah
Okay, well, he just came out with a new tool that's not, like, that common or well known yet called Artemo.
Sarah
And so I've been using that.
Sarah
But, like, the way it works is it already has prompts in it.
Sarah
And so, like, you answer specific prompts.
Sarah
But what I've been doing is, like, if it'll have a prompt question that, like, I don't want to take the time to think about or whatever, then I'll go to chat GPT and say, and say the prompt question, have it answer it, then I'll put that answer into the prompt, and then it generates, you know, whatever.
Sarah
And they can do all kinds of things specifically for, like, online business owners and stuff.
Sarah
But I, it's, it's a little bit pricey.
John
It's like, is it like a marketing type thing?
John
Like, does that help come up with, like, copy and that kind of stuff?
John
Or what exactly does it, like, give you?
Sarah
I guess, yeah.
Sarah
Does ad copy, press releases, sales scripts, email sequences, website copy, like, all kinds of stuff.
Sarah
And so the question, like, like, vsls, like, video sales letter, like, whatever, that hook story, offer, hook value, whatever.
Sarah
So the questions it asks you are to help it formulate in the, you know, but, like, sometimes I don't want to, like, like, I'll tell chat GPT, like, what my business is and all this stuff, and like to answer it in accordance with that.
Sarah
But anyway, so I've been combining different softwares as well.
John
And so this might be going a little bit too down the technical side.
John
But what is interesting about tools like that, they can be very helpful because they kind of take care of a lot of the work for you.
John
In many cases, all that is, is like a wrapper around chat GPT.
John
Like, they're essentially feeding chat GPT responses or pulling chat GPT responses based on the information you put in.
John
They've just already kind of pre programmed the prompts that are going to go to chat GPT, and then you get the response.
John
So they can be really helpful if you don't care to really learn how to converse with chat GPT.
John
Like, get fine tuned with it, but they can be kind of limiting.
John
So I like them, and then I don't like them because I want a little bit more control over the types of responses that I get.
John
And you could achieve very similar results with chat GPT with the right questions and prompts.
John
But a lot of the tools like that are connected to the ones that we might be more familiar with and using.
Sarah
Yeah.
Sarah
And just, I think it takes the guesswork out of coming up with the prompts, which is really helpful.
Sarah
So when you talk about, like, chatting with chat GPT or conversing or whatever, what kind of, I don't know, I guess tips do you have on that?
John
I mean, the biggest thing is to be very detailed.
John
Like, assume chat GPT knows nothing.
John
And that's usually, that works well for me.
John
And the way that I like to think about it is I feel like when we were younger and in school, we all had to go through this exercise where I.
John
You were given an image and then you had to explain the steps to draw that image.
John
Or maybe I think another example was like, you have a jar of peanut butter and you have to tell the teacher the exact steps they need to take to open that jar of peanut butter and like, put the peanut butter on the bread and all that kind of stuff.
John
And if you leave out a step, you don't know what to do.
John
You might be tipping the jar upside down or trying to stick the butter knife in the side of the, the can of peanut butter and things like that.
John
And chat GBT is kind of the same way.
John
Like, we have to be very detailed and specific with, like, first do this, then give me this, then give me this.
John
And usually the more background information that you can give it, like almost getting it inside of your head, the more aligned the answer is ultimately going to be.
John
Because it, right now it's pulling information from everywhere.
John
It's got information about podcasting, it's got information about lawn care service, it's got information about taking care of babies.
John
Like, it has all this information, and then it's just going to kind of have to guess what you actually want based on what you ask it.
John
So if you come in, you say, I'm Sarah.
John
I am the host of AntmyPod, and I run this community for podcasters to help them grow their shows and then proceed to tell it or ask it what you want.
John
Now, it's got a little bit of context and background for who you are and what you're trying to accomplish, and it'll be a lot more detailed and targeted towards what you want versus just pulling some random idea out of left field.
Sarah
Yeah, that's a good analogy.
Sarah
I remember, you know, back in elementary or whatever, like using that as an example, and the teacher would be up there with a jar of peanut butter and you would say something like, okay, you got to put the knife in the jarved.
Sarah
But so the lid is still on it.
Sarah
So they're trying to put the knife in the jar with a lid and you're like, no, you gotta take the lid off, you know, it's a whole thing.
Sarah
Yeah, I love that analogy.
Sarah
That's pretty good.
Sarah
So like, what other do you use?
Sarah
Any like cap show cast magic, any of those for like show note creation?
John
I've used, I can't remember which one it was.
John
I used one of them early on and I didn't like at the time how restrictive it was.
John
It was like you uploaded an episode and then it kind of just gave you a title, it gave you show notes and you didn't have any input on it.
John
I'm pretty sure that that's changed with at least Cas magic for sure.
John
But for the most part, I just go directly to chat GPT and kind of set it up for the prompts that I'm going to be giving it.
John
So, short answer, no.
John
One thing that I do like and recommend, if you are using chat GPT, have you ever created, what the heck are they called?
John
They're gems in Gemini.
John
Why is it.
John
Oh my God, they're, they're like little bots.
John
I gotta pull it up quick.
John
I'm sorry.
Sarah
Now, with chat GPT, the thing that I like about, you know, cast magic, capture any of those, is that you bring in the audio and it creates the show notes and all that stuff based on that.
Sarah
But like, I don't think that's an option yet with chat GPT to bring in audio or video and like summarize.
John
I don't think directly.
John
I don't think you can drop an audio file in there.
John
Oh, what I have done is taken like a transcript.
John
So like, you're using the script here.
Sarah
Yeah.
John
After you get done with your episode, you can take that transcript from descript and then feed that to chat GPT because that's ultimately what it would have to do anyway, is it would have to transcribe that audio into text and then from the text start doing something.
John
So I'll do that a lot with the different content that I create is I'll feed it a transcript of my video or a podcast episode or whatever, and then it already has the context of what the show is, what it's about, the conversation, and then you can start asking the questions and say, okay, now I want you to create a detailed show notes page for me.
John
And this is what I want it to consist of based on all of that information in the transcript.
John
So now it's, it's not making stuff up necessarily.
John
It could, because it's AI makes mistakes, but it's generally going to be about the transcript you gave it.
John
But I figured it out.
John
It's so stupid.
John
Simple.
John
They're custom GPTs.
John
Chat GPT.
John
GPT.
John
So with custom GPTs, you pre prompt it.
John
Essentially you're almost creating like a very focused AI to do a specific thing.
John
So you could create a custom GPT that is dedicated towards creating titles for your podcast.
John
And you basically would give it instructions as to how it's all going to work.
John
You're going to say, I'm going to give you a transcript for an episode.
John
I want you to sift through the information, analyze the episode, and then find the most like shocking or mind blowing pieces from the episode that would really wow somebody.
John
And then I want you to create a title for that podcast based around this like mind blowing point that was made.
John
Then every time you go to that chat, every time you go to that specific custom GPT, that's its job is to write you podcast titles.
John
It's not meant to really just have general conversations with it, but you can basically set up to the point where you just drop in a transcript, hit send, and then it's like, okay, I already know my job.
John
You don't have to prompt it.
John
It just starts creating titles based on the transcript that you gave it.
John
So that takes a lot of that, having to set everything up and give it context and basically give you that detailed information because it's already got it and it already knows what it has to do with the information.
John
So you can get very, I'm just like agentic or gentic agent asynchronous.
John
I'm thinking like agent, like where you have like different chat bots for different things, different tasks, and that's just a matter of feeding information to each bot to have it.
John
Ultimately do one for titles, one for show notes, one for a blog post, one for like, you could just keep going on and on and on, but you're almost like creating employees for yourself in a way.
Sarah
Oh, that's awesome.
Sarah
So how do you do that within chat GPT?
Sarah
Like when you're in there, where would you go?
John
Or how do you, can we screen?
Sarah
Sure.
Sarah
Yeah.
Sarah
Yeah.
Sarah
Because I didn't know about this, this.
John
And I'm fairly certain this is a find the right.
John
I'm fairly certain that this is a, like, it doesn't matter if you're on a paid version or a free version.
John
I could be wrong.
John
You might have to have chat GPT plus, but I'm fairly certain you don't.
John
So all of these on the side looks like chats.
John
These are all different custom GPTs that I've created.
John
And then you get into your chats.
John
So you may have clicked over here at one another and seen these custom GPTs and these are essentially ones that other people have made.
John
So they have one that's for creating a website builder.
John
They have an image generator you can connect to canva.
John
So you can try to give it details about the canva design that you want and then it'll design and then you can open that up in canva and it, it's pretty cool.
John
But if you want to create your own, all you have to do is come up in the corner and click create.
John
And now it's going to start asking you what you want it to.
John
So I'll help you guide build a new GPT.
John
Say something like make creative.
John
Who helps generate visuals from your products?
John
I mean, let's just say I want a GPT that create podcast titles for me based on my transcript.
John
We'll have to see how quick or slow this actually moves for us, but essentially takes that information and then starts creating that bot.
Sarah
Oh wow.
John
It'll give you a picture and I'll kind of make it all pretty for you.
John
But okay, let's decide on a name.
John
How about podcast title crafter?
John
Would you like to confirm?
John
Sure.
John
And all this can be changed in the back end in this configure tab.
John
But now that we've named it, I'll create a profile picture for you.
John
So it just keeps taking you step by step through it.
John
And then after it generates this picture, then it'll ask questions about how you want it to respond, what other kinds of details you want to give it.
John
We'll just say looks good, then we'll this part of it.
John
Okay.
John
So yeah, you can see it asked additional follow up questions about the actual GPT itself.
John
But if you come in to configure here, this is where you can update the title, give it a description.
John
And so this is where we can actually get very specific.
John
Like if when you generate, or when you generate, when you come up with your podcast titles, if there are specific things that you want to make sure that you're incorporating, or if you have a specific formula for creating your podcast titles, that's where you'd put it in here.
John
Like when you do it, I want you to use a keyword.
John
I want the title to be no more than five words long.
John
I want like I don't know, you can basically build whatever parameters you want for it and then all this just kind of additional settings.
John
You can upload data to it.
John
So maybe you have a process or like a company procedure that you use to follow for creating titles specifically or to upload or publish your podcast episodes, you could upload that file that outlines all those steps.
John
Chat GPT can refer back to those processes that you employed in your company or deployed in your company, and it'll use that to its advantage later on.
Sarah
That's really interesting.
Sarah
Okay.
Sarah
And then it just saves that to the side, like where I saw all those others.
John
Yep.
John
So after you.
John
After you've done that, you have to actually come up here and click create, and then you can say, I don't want to see it.
John
I can share this with someone if I give them the link, or you can upload it to the GPT store where anybody can see it.
John
So I'm not going to save this one, but in here, where we have all these different ones that you can see, you can form as well.
John
So if I search, I think Mark's got several on here.
John
I think they're under his name.
Sarah
So, like, added to the store, like, could you even sell your prompts that.
John
They talked about that?
John
I don't think they ever went anywhere with it.
John
Like, it kind of sounded like they were going to do some kind of profit sharing thing where if so many people were using it, then you'd kind of get a cut of.
John
I don't know if it was the chat GPT subscriptions or what it was, but they talked about it early on when this first came out, and I hadn't heard anything really about it, so I don't know.
Sarah
Oh, interesting.
Sarah
Okay.
John
Yeah, here you can see these are a lot of the ones that Mark had created.
John
Podcast trivia.
John
Oh, that's Maestro.
John
Yeah.
Sarah
Can chad GBT create images, like, say, cover art or like episode specific artwork?
John
Yeah.
John
And this is, I actually.
John
So I had a podcast.
John
This is a little bit, excuse me, a little bit of background information.
John
So I had a podcast for several years, and Sarah, you were on it, obviously, next or nine five podcast.
John
So that kind of sunlit that.
John
I haven't come back to that one for a while.
John
It's probably been a year or two since I've done any new episodes with it, but still holding hope that I might come back to it.
John
But since then, I had launched.
John
It's a completely AI generated podcast.
John
So the script itself is generated with AI.
John
I find the news articles that I want covered in it because it's a news podcast.
John
And then AI takes the articles, writes scripts, the host, is AI generated.
John
Like, everything about it is AI generated.
John
And then I just kind of manage it.
John
One of the pieces of that, because it's a, I put them on YouTube, is I want to create new cover photos for all of these videos.
John
All I do is I take the portion of the script or like one of the articles that are covered in the episode and I paste it in here so you can see this is going to be the next script that I need a thumbnail for.
John
And I up above gave it more specific instructions as to how I wanted it to generate it.
John
And then it generates this image, cleaned it up a little bit, but creates this image for me.
John
And then I'll go usually grab this, throw it into canva, add some things to it to make it a little bit more thumbnail.
John
Yeah, but yeah, I mean, you could tell it to be less detailed.
John
Like obviously there's a lot going on here, but we can tell it to create podcast cover arts or like you said, feed specific information from the episode and create images and graphics for us based on what was discussed in that podcast.
Sarah
Oh, wow.
Sarah
So where do you do that at?
Sarah
Just a normal chat?
John
Yeah.
Sarah
Okay.
John
You just start a brand new chat.
Sarah
Yeah, that'd be awesome.
John
And let's say, let's do it.
John
Try to create a cover art.
John
These are usually a little tricky because it likes to create very cluttered images, but we'll see if we can prompt it and make it not as a let's create a podcast cover art type image for a podcast.
John
Let's use Aunt my podcast called my podcast.
John
And then we're going to give you some information about the show just so it has some context.
John
The show is about teaching podcasters how to grow their podcasts.
John
And I'll say grow and launch their podcast.
John
We'll type and then we're going to give it.
John
So this is kind of a good lesson with prompting as well.
John
So we tell it what we're after, what is the goal that we're after?
John
Then we're going to give it a little bit of context and then we're going to give it the step by step instructions as to how we want it to do it.
John
So for the image, I want a simple design.
John
The title should be big and bold and can be seen from a distance.
John
Let's just give it a little be seen distance or on small device use.
John
We'll say, what colors do you use?
John
Your brand colors?
Sarah
Oh, for the Ami pod community it's purple.
John
Use variations of purple in the COVID art, I guess.
John
Let's just see what it does with that.
Sarah
Okay, yeah, that sounds good.
Sarah
And now can you do this in the free version or only the paid.
John
In the free version?
Sarah
Oh, wow.
Sarah
I guess I just haven't read it.
John
I'm pretty sure that everything that you can access in the paid version can now be accessed in the free version.
John
The only limitation is the number of back and forth conversations you can have with it.
John
You'll hit like a cap limit after so many uses, and then it'll tell you to wait so many hours before you can come back and have a conversation with it again.
John
And then once you go to the paid version, then you have more conversation, like back and forth conversations with it.
John
So it's fine.
John
Yeah, I don't care that it's on a phone.
John
Like, I was looking for more of like a flat design.
Sarah
So could you say like make it a flat design, not on a phone or something like that, and see what it does?
John
Yeah, let's try that.
John
So, so say I like the colors and the big bold text, but I don't that it is on a phone like device.
John
I want the design on a simple flat background with no other elements.
John
Picture, see if that'll make sense for it.
John
And you'll notice like, as you continue having conversations and as you continue to like prompt it like this, it's not going to get all this stuff.
John
Like, I told it I like the colors and I told it that I liked the text, but likely we're going to end up something a little bit different.
John
This went very simple.
John
Yeah, a little too simple, but you kind of get the idea.
John
I actually, there was, it's called imaged effects.
John
Like image and then the letter f and then the letter x.
John
And that was one that Google uses.
John
And I've had a lot of success with like logos and that kind of thing.
John
Like a lot better than chat.
John
GPT I would say this does a lot better at generating scenes and like realistic images or certain styled images, I would say.
John
But if you're looking for like logo type stuff or brand assets, image effects is a very, like, it's blown my mind how well it does with like logo type things.
John
And I have helped some people with podcast cover art ideas through that one just because it, it kind of understands more what you're going for as far as like, I want a logo, but not on a device.
John
I don't want mock ups, I just want the design of the logo, right?
Sarah
Yeah, yeah, that it is.
Sarah
It did kind of create a mockup sort in that first one.
Sarah
Okay, I'll check that out.
Sarah
Image FX.
Sarah
So what other, like, for podcasters specifically, what other AI tools do you use or recommend, at least on occasion?
John
So another one that I use quite a bit is called Minvo.
Sarah
Oh, I use that too.
Sarah
Wait a minute, I saw you on all their socials or something, or like their videos.
John
Yeah, so we're actually, we're actually creating content for them.
John
Like, oh, we're kind of, we become their content creators.
John
We initially, I think, I don't remember how we ended up syncing up with them.
John
I think they found our community and some of the resources that we had and they were like, hey, we want you to try this out.
John
And at the time, Mark and I were using opus clip and we were trying a bunch of other tools that were kind of come out.
John
And when we started playing with Minvo, we really liked what they were doing.
John
And at first we kind of worked out like a little bit of a brand deal with them wherever.
John
Like we just create content about the tool and from there they like the content that we were creating.
John
They're like, hey, we want to like bring you guys on to create content for us, like on a more full time basis.
John
We're like, hell yeah, we're fans of the product.
John
We really like it.
John
So yeah, we're creating a lot of content for them.
John
But that one I really like.
John
And I guess for anybody who's listening to this, it's essentially a tool that turns your videos into social media clips.
John
So you upload your podcast episode, your interview, whatever it is, and then AI goes through and it tries to find the most interesting stuff.
John
And then it cuts those pieces out of the interview for you or the podcast for you and puts it in the vertical format so it's easily shareable on TikTok, Instagram reels, YouTube shorts, all of those.
John
But then they have, it's a pretty robust editor inside of it, so you're not just left with whatever AI gives you.
John
You can tweak captions, you can add like media and b roll type stuff to your videos to make them a little bit more engaging sound effects.
John
A lot of stuff you can do with it once you're inside it.
John
Or you could just say, hey, I gave me this, I'm gonna post it to social media.
John
I really like that.
John
That's more for people who I guess have a video element to their podcast.
John
If you're audio only, it probably won't do you a whole lot of good.
John
But I, I use that not even just for podcast content.
John
I use that for other videos that I create and it's, that's been my favorite of like the kind of social media video tools that are out there.
Sarah
Yeah, that's what I use too.
Sarah
They had a appsumo lifetime deal.
John
Oh yeah.
John
Nice.
John
You got that?
John
That's awesome.
Sarah
And weren't they one of the sponsors or something for your conference a while back?
John
Yeah, so we've built a pretty solid relationship with them since we first kind of linked up and yeah, it's been a lot of fun.
John
It's cool.
John
It's cool.
John
Seeing like a company that is as young as they are and everything that they're doing and being able to like kind of contribute to the end product that people are using, I think is a really, I don't know, I really enjoy that.
John
I get a lot of fun out of that.
John
But yeah, we've found a lot of different ways to collaborate and work with them.
John
Like them sponsoring stuff for us and us creating content for them.
John
And it's been a really cool relationship.
Sarah
Yeah.
Sarah
Where are they based out of?
John
You know, that is a good question.
Sarah
I mean, I guess.
Sarah
Were they in America?
Sarah
I was just curious.
John
I want to say that they were in Canada potentially, but I could totally be wrong.
John
They may have just been in Canada at one point when I was talking to them.
Sarah
Yeah.
Sarah
Yeah.
John
I'm not sure.
John
Now I'm gonna have to ask because I feel like I should know that.
Sarah
Yeah, yeah, I was just curious about that.
Sarah
Okay.
Sarah
So yeah, Minvo, that's what I also use.
Sarah
Jagg, BT.
Sarah
I use cast magic.
Sarah
What about Link?
Sarah
Do you use descript at all?
Sarah
That's one I use quite a bit.
John
Honestly.
John
No, I haven't.
John
I think I downloaded it.
John
I actually just uninstalled it from my computer the other day just so I could free up space on my computer, but I never got into it.
John
I had a pretty decent process for my editing.
John
Like, I had it pretty well down pat and I didn't really feel like changing it up.
John
And at the time I didn't really have the video element of it either, so I didn't have that need.
John
But now that I'm doing video, I ended up creating another like stack of tools that I use that I feel like gets me done a lot quicker.
John
But I use Adobe for a lot of the stuff that I, and there's, I don't know, presets and all kinds of different things that you can add.
John
So when you go into the platform.
John
It's just kind of like drag and drop edits.
John
So I liked that.
John
But I've heard really good things about like the new AI features that descript is using, especially for podcasters.
John
And it's always intrigued me.
John
I just haven't had the need to pull the trigger and add another subscription to my growing list of subscriptions.
Sarah
Yeah, I just, I think the main thing I love about it is that you can, you know, edit, whether it's audio or video, you can edit out stuff based on the transcript, which for me is a lot easier than looking at like waveforms or whatever.
Sarah
And you can, you know, like right now I'm doing a lots of ums and uhs as I'm trying to think it can edit all that out with a drop of a, like a click of a button.
John
Yeah, it is very helpful for that.
John
And I've had mixed feelings about it.
John
Like on one hand I really like that it is like a one click take care of it for me.
John
But I'm also very particular when I get into the editing process so that I'm like, okay, it cut out a little bit too much here or it didn't cut out enough.
John
And then I'm going in and I'm tweaking the stuff anyway.
John
And it's like I could have just cut this myself now that I'm getting this detailed into it.
Sarah
Yeah, I think descript is good for people who like aren't, like if you have some kind of audio background or music background or like anything like that, like it's probably not gonna do what you want.
Sarah
You might like to look at the WAV files or whatever they're called.
Sarah
But I think like for beginners or people who don't want to spend a whole bunch of time like learning something and just want to edit based on word content, it's just quick.
John
100%.
John
I totally agree with that.
John
Yeah, it's, it's a great, I can me saying all the stuff I'm not taking away from descript because it is a great product and it's, yeah, it's allowed a lot of people to do some pretty amazing stuff without needing to go through all that additional training and learn how to use like a very complicated Adobe program.
John
So it's a fantastic, like it's a mind blowing tool for sure.
Sarah
Yeah, yeah.
Sarah
And then have you heard of Alitoo?
John
Alitoo?
John
It sounds really familiar.
John
But remind me, do you know Colin Gray?
Sarah
He's.
John
Yeah, he's scottish.
Sarah
I think it's his business.
Sarah
But it's it's similar because you can.
Sarah
I think you can edit that way now, but it's.
Sarah
I don't know, it's an easier way to edit.
Sarah
I actually used to do ala two and then I switched to descript and now I'm looking at AlA two again.
Sarah
So.
John
I feel like I've looked at that one in the past.
John
Right.
John
It came across, came on my computer at one point, and I don't think I ever used it, but I'd seen stuff about it, for sure.
Sarah
Who do you use for hosting?
John
So the nine five podcast was hosted on Buzzsprout.
Sarah
Okay.
John
And I really liked how simple and clean the whole interface was for that.
John
The AI briefing, that's the AI podcast that I'm doing.
John
That one I just host on Spotify for podcasters.
John
I didn't feel like paying for the podcast was built kind of more as an experiment of what could be automated, what could be AI driven.
John
So I didn't feel like investing a ton of money into hosting it.
John
Like, the most I could do for free is what I was kind of going for.
John
So between buzzsprout and Spotify for podcasters, which, to be honest, I can't stand Spotify for podcasters.
Sarah
Oh, really?
Sarah
What, what about it?
John
It's simple, I'll give it that.
John
But I feel like there's just no information.
John
You get no analytics.
John
Like, I don't know where people are listening, really?
John
I don't know what platform.
John
Like, are you listening on Apple podcasts?
John
Are you listening on Spotify?
John
Are you listening on, like, it just.
John
I don't know.
John
I got a lot more detail from the analytics in buzzsprout than I get out of Spotify for podcasters.
John
And it kind of annoys me.
John
I usually just go in there, I upload my episode, and I leave.
Sarah
Yeah, yeah.
Sarah
That I didn't.
Sarah
When you were talking about how you have like, an AI podcast, everything's AI generated.
Sarah
I didn't realize it was actually about AI.
Sarah
So that makes sense, like, that you would have an AI podcast that's done by AI.
Sarah
And I've kind of wondered like, if that'll become more and more common, that people will create podcasts that are entirely AI, because like, one of the features in descript actually is you can record your voice and say certain words or something, and then it can generate, I forget what they call it.
Sarah
Yeah.
Sarah
To where.
Sarah
And the purpose of it is, like, if you need to correct or delete something or add something to an existence, existing audio, and you don't want to like, have to go in, record the whole thing over.
Sarah
You can just, you know, like, say you only need to add a sentence or something, then it can do that.
Sarah
But I'm kind of wondering if, like, people will use that for whole podcasts.
John
At some point, I would imagine.
John
And so Google had just come out with, they have a tool called, I mean, the tool itself has been around for a while, but it's called notebook LMDH, and it was originally used as like a note taking kind of app.
John
So you can add Google Doc sources to it, you can add video sources to it, and then it's essentially shaping a chatbot for you so it doesn't have all the other information, like about stuff that you don't give it, and then you can have conversations with it based on the information that's in that source.
John
So you could be doing research or maybe a paper that you're writing or whatever blog post, and just load it full of all those sources and then ask it questions from those sources, and it'll provide answers based on the information that's there.
John
Well, one of the features they just added was an audio podcast, essentially.
John
So it'll take all of that source information, and then it creates a host, co host podcast with a guy and a girl having a conversation about the information that's in the source.
John
So it turns your research information into a podcast for you to digest that information as opposed to having to go read through all of it.
John
And it sounds crazy good.
Sarah
Oh, wow.
John
Like, it's insane.
John
And you don't have much control.
John
Like, you can't pick the voices that are talking.
John
Like, it's always the same two people talking, but I mean, it sounds very good.
John
Very.
John
It would be very difficult to determine if it was AI or human.
John
It's got its quirks where you can kind of tell at times, but I mean, it's very close to being, like, unrecognizable.
Sarah
Wow, that's interesting.
Sarah
So creating podcasts with a dialogue even in more than one person.
Sarah
Wow.
John
So even to the point where, like, you were talking about the ums and like the, I don't know, there's like, random cadences when you're having a conversation where you kind of might pause a little bit, you kind of change the inflection of your voice.
John
Like, you, you do all these things as you're talking.
John
And the AI, like, does it all, like, even to the point where it's like interrupting themselves sometimes, which is insane, huh?
Sarah
Yeah, eventually we're not even going to be able to tell the difference, I guess, yeah.
John
So that conversation, that question to come up a lot, like could AI just replace podcasters then?
John
And I don't believe that it will.
John
And the reason I don't believe it will is because majority of people that are listening to podcasts are listening for a connection.
John
And one, if they figure out or they know that it's AI generated, you're immediately not going to really build much of an emotional connection with the person that's talking or the AI that's talking.
John
And that, that was a big, I put feelers out on the show before I even did it.
John
Like I made a trailer and everything and said, hey, go check this out, let me know what you think.
John
And that was a big talking point for a lot of people.
John
It worked well with my show because it was like a news kind of factual, like it's kind of giving you the information in five minutes or less.
John
And then you're kind of go about your business.
John
So it's not getting into stories and sharing experiences and that kind of thing.
John
So I think it works for very factual, news related stuff.
John
But the general person, I just don't think it'll, people want to have that connection with someone.
John
They want to build a relationship, even if it's a one way relationship, kind of, they like feel connected to the host.
John
So I do think at least in the immediate short term, I don't see podcasters losing their jobs to AI just yet.
Sarah
Yeah, yeah.
Sarah
That was going to be my question.
Sarah
What you thought the future of AI and for podcasters will be?
Sarah
An interesting point I heard someone make is that, you know, right now AI is still kind of new and like, you know, eventually maybe people will be losing their jobs to AI and all this stuff.
Sarah
But at a certain point it's going to get to the point where AI becomes the norm to where having a human touch on whatever it is that you might be doing actually more, I don't know, sought after or something.
Sarah
So, yeah, I don't know.
John
I could definitely see that because, I mean, we've seen evolution, a lot of evolution over, I mean, just our lifetime, and things change.
John
Like, it changes the way you live day to day.
John
I feel like everything has just been kind of minor where it's like it slowly and subtly changes the way you operate.
John
Like, think of when smartphones came out.
John
Like you didn't really realize how much your life was changing until now.
John
You look back on it and you're like, holy cow, I live on my phone essentially.
John
And I think what makes AI so kind of like, shocking is that it was so, it could do so much now and everyone's like, oh, my God, what just happened?
John
It's like I just got hit in the face of the phone book.
John
There's so much it can do, and how quickly it's advancing and evolving is like almost uncomprehendible.
John
So it is scary because you're kind of getting into an area that's like, where are we going to be in the next year, even?
John
But I think, like you said, it's just going to change the way that we do things.
John
There's always going to be jobs.
John
I think it's just going to be a matter of what those jobs consist of.
Sarah
Yeah.
Sarah
Yeah.
Sarah
Because I know a lot of people, they're afraid of AI taking their job.
Sarah
And granted, it maybe, and maybe even probably will at some point in the next, you know, five years, but at a certain point, so it's going to be kind of a problem probably sooner than later.
Sarah
But then I think it's going to kind of like, AI is always going to be a thing, of course, and it's always going to improve.
Sarah
But I think, you know, in ten, maybe years from now, I think the human connection is going to be what's back in style or whatever, right?
John
Yeah, yeah, I definitely agree with that.
Sarah
Well, awesome.
Sarah
Well, was there anything else about AI that you wanted to cover that we haven't gone over yet?
John
I mean, I think one thing that I always like to tell people, and we were kind of alluding to it here near the end, is these AI tools can be really powerful and it can get really easy to get sucked into.
John
Oh, well, I'll just feed some information to chat GPT and it's going to give me everything I need.
John
And then now I don't have to worry about it.
John
Like, it's off my plate.
John
Chat GPT did it for me.
John
And it is very important to remember that AI isn't you.
John
It doesn't have your experiences, it doesn't have your emotion, your feelings, your relationships, all of that.
John
So it is extremely important that you add yourself back into whatever kind of content you're creating with it.
John
It's what's going to make your content one stand out from everyone else's because there's going to be a lot of people that do take that chat GPT prompt and just feed it into whatever, and it's just going to be kind of bland.
John
But I truly think that tools like this can get us 80, 90% of the way there.
John
But then you, as the human need to bring it that other ten to 20%.
John
And I mean, I just think of how long it would take me to write a blog post pre AI to now.
John
It's like I could spend all day writing a single blog post.
John
And if I can get chat GPT to get me 80% of the way there, and I can't spend an hour, hour and a half now to clean that up a little bit and make it more mine.
John
Now I'm just being lazy.
John
I'm just being very lazy.
John
I used to spend hours to get the blog post right, and now I just can't spend one.
Sarah
Yeah, and I think the other thing too about AI is like, yeah, I can do a lot of things now in a lot quicker, like blog posts or show notes or whatever, but you still need a human kind of telling it what to do or prompting it or whatever.
Sarah
Though I guess if you created those custom, I don't know, I feel like there still has to be a human to some degree behind it.
Sarah
So maybe it's more like people might lose their jobs or their jobs will just be shifting and changing a little.
John
Bit, like, so I'll share this.
John
Actually, I did a presentation about this specifically at the empowered podcasting event.
John
And with that AI briefing podcast, this might scare some people, but it might.
John
I think it's pretty.
John
So my goal was to have the podcast fully automated.
John
Like, I wanted to be able to click a button and then have the show just like continue rolling.
John
And I got pretty close to that.
John
And I did it with a platform very similar to Zapier, if you're familiar with Zapier.
John
But it's called make, just make.com.
John
and you essentially connect all of these apps together.
John
So it's almost like, when this happens, then do this.
John
And then when this happens, do this.
John
And I connected up a workflow where I basically, I go find an article, I find a news headline that I like, and then I add it to a board on feedly, which is just aggregates a bunch of blog posts and articles based on topics you like.
John
So I say, I want this article, and then make sends that content to either perplexity or chat GPT and I have that set up on a prompt that says, turn this article into a part of a script for a podcast episode.
John
And then I, after I've compiled like two to three headlines from my episode, that's usually how many I do in my episode, then take all of those script pieces and send that to eleven labs to generate the audio, and then simultaneously send that script back to chat GPT and generate a title for the show, and then send it to chat GPT and generate show notes for my show.
John
And I'm very specific with how I do it.
John
And then ultimately it just grabs all that information.
John
It creates the mp3, it creates the title, it creates the show notes with the sources, and then throws it into a Google Drive.
John
And then the only part that I haven't been able to automate yet is like the actual publishing of the episode.
John
So I wake up in the morning, I go grab the mp3, upload it to YouTube, upload it to Spotify, grab the show notes, the episode descriptions, paste those into the platforms, hit publish, and then it's done.
John
So all of that is kicked off by just saying, I like this article, and then it does everything else.
John
Oh, but my goal with that, and the reason I wanted to do it was because I realized that people aren't going to necessarily create an AI podcast.
John
But if I can automate every piece of the podcasting process, that could in turn help podcasters who have nine to five jobs.
John
Like podcasting is more of a hobby because we know podcasting takes a lot of time.
John
It can be a full time job if you make it a full time job.
John
So if I can find where podcasting can be automated, then other podcasters can start utilizing it and say, I need to be involved in this piece of the process, but I could automate this part of it for.
John
And now you're getting more efficient, more streamlined, you're being able to spend more time marketing the show, finding guests for your podcast, doing things that truly matter for the show, as opposed to kind of being stuck in like an endless editing loop where as soon as you finish editing an episode, you publish it and turn around and start editing the next episode because it took so long to get it done.
John
So that's, that's kind of the goal behind why I did that.
John
But I mean, it was just what you were talking about kind of sparked that.
John
Like, it is, it's very close to being kind of like a push the button and go kind of thing.
Sarah
Yeah, that's true.
Sarah
Yeah.
Sarah
Maybe at some point it will be like that, but it's like you still need.
Sarah
So maybe the future is people stringing all these softwares and stuff together, like making the sequence.
Sarah
You still need pry someone to do that, but who knows?
Sarah
Maybe they'll create an AI that can do that.
John
Who knows?
John
That's getting close, too, which we don't have enough time to talk about it.
John
I know, but I.
John
Yeah, we could probably go another hour on that just a little.
Sarah
Well, awesome.
Sarah
Well, I appreciate your time and so people can learn more.
Sarah
What's the best website for people to go to to learn more about you?
John
I would say nextgenpodcaster.com.
Sarah
Okay.
Sarah
That's what I was thinking.
John
But yep, that would be the best one.
John
And then if you have questions about AI or using it in your podcast or whatever, um, I'm usually best reachable on Instagram.
John
So at nine five, free, all spelled out.
John
I know we're connected on there, but, yeah, shoot me a dm.
John
I'm happy to answer any questions that you guys have.
John
Yeah.
Sarah
All right, well, thank you so much for your time today.
Sarah
I really appreciate it.
John
Yeah, thank you for bringing me on.
John
Like, hey, when you said you wanted me to come on and talk AI, I was like, yeah, talking about AI is what I like to do, so thank you.