Learn More About Sponsoring the Show!
Oct. 10, 2024

AI-Powered Podcasting: How to Streamline Your Workflow (with Nick Nahlbach)

Join Sarah St John and Nick Nahlbach as they dive into the transformative role of AI in the podcasting world, highlighting how tools like ChatGPT and Perplexity AI can significantly enhance content creation for podcasters. Nick shares his journey of exploring AI tools before the rise of ChatGPT, revealing how he and his partner recognized the potential for these technologies to streamline podcasting processes. They discuss the importance of combining different AI tools to maximize efficiency, as well as the critical need for podcasters to infuse their unique voice and experiences into AI-generated content. As they explore various AI platforms, including Gemini and Minvo, they emphasize that while AI can automate many tasks, the human element remains essential for creating genuine connections with audiences. Tune in for insights on leveraging AI to improve your podcasting workflow without compromising the personal touch that keeps listeners engaged.

Nick Nalbach joins Sarah St. John to unpack the revolutionary impact of artificial intelligence on the podcasting world. With AI rapidly advancing, Nick shares his personal journey of integrating AI tools into his workflow, which began before the emergence of ChatGPT. He recalls the excitement of discovering various AI platforms, which helped him streamline his processes and enhance productivity. The conversation emphasizes the necessity for podcasters to embrace these innovations, particularly as AI tools like ChatGPT and Perplexity AI offer substantial value in content creation and research. Nick highlights the advantages of AI in generating script outlines, show notes, and even complete episodes, effectively reducing the time spent on mundane tasks and allowing podcasters to invest more energy in the creative aspects of their shows.

Throughout the episode, Nick elaborates on how AI can complement the podcasting experience without overshadowing the human touch that is vital for audience connection. He shares strategies for effectively prompting AI tools, emphasizing that detailed instructions lead to better outputs. The discussion shifts to the importance of combining various AI platforms to create a tailored toolkit that meets individual podcasting needs. Sarah and Nick explore the implications of AI tools in the broader context of content creation, examining how these technologies can democratize access to high-quality production resources. The episode closes with Nick's insights on the future of AI in podcasting, positing that while AI will continue to evolve, the demand for genuine human connection will remain a cornerstone of successful podcasting.

Takeaways:

  • AI tools can significantly streamline podcast production, but human creativity remains essential for unique content.
  • Combining multiple AI tools like ChatGPT and Perplexity can enhance the efficiency of content creation.
  • Building custom GPTs for specific tasks can automate repetitive processes and save time.
  • AI-generated podcasts can provide factual information, but emotional connection with listeners is crucial.
  • Using detailed prompts when interacting with AI improves the quality of the generated content.
  • The future of podcasting may involve AI, but human input will always be necessary.

Companies mentioned in this episode:

  • Appsumo
  • Nextgenpodcaster
  • Gemini
  • Perplexity AI
  • Artemo
  • Dan Henry
  • Buzzsprout
  • Spotify for Podcasters
  • Descript
  • Minvo
  • Opus Clip
  • Make.com

NextGen Podcaster

Follow the Frugalpreneur:

https://www.frugal.show/


Sponsor Frugalpreneur:

https://www.frugal.show/p/sponsor-the-show/


Leave a Message for the Show

https://podinbox.com/frugalpreneur


Grab Your Free E-Books:

https://www.ampmypod.com/freebook


Join the Free Community:

https://www.skool.com/ampmypod


Get Your Podcast Audited:

https://www.ampmypod.com/audit

Chapters

00:00 - None

00:28 - None

00:28 - Introduction to AI for Podcasters

00:29 - Nick Nalbach Joins the Discussion

00:43 - Journey into AI Tools

02:30 - Exploring AI Tools for Podcasters

02:40 - Using ChatGPT and Gemini

02:59 - Perplexity AI: A Game Changer

05:18 - Combining AI Tools for Efficiency

05:27 - New Tools: Artemo and Custom GPTs

08:26 - Tips for Effective AI Prompts

27:51 - AI in Podcast Production

41:12 - The Future of AI in Podcasting

50:49 - Conclusion and Resources

Transcript
Sarah

I'm Sarah St.


Sarah

John, and today we have Nick Nalbach, who is a expert in AI for podcasters.


Sarah

Welcome to the community.


John

Thank you, Sarah.


John

And I don't know if I'd call myself next, but I do appreciate it and thank you for having me.


John

I'm really excited to be here and talk to you and hopefully provide some value to your community and shed a little light on AI, especially for podcasters.


Sarah

Yeah, I guess I'll start with.


Sarah

I'm kind of curious, like, how you got into specifically for podcasters.


John

So, I mean, initially, I mean, this was probably a year, a year or two before chat GPT, like, blew everyone's minds.


John

I was playing with different AI tools that were out there.


John

I think Appsumo was.


John

I was going to Appsumo and I was just, like, scooping up all these different little AI tools that were existing.


John

And the whole reason I was doing it was because I wanted to speed up my processes.


John

I really like systemizing things that I do and developing the most efficient process possible.


John

And I was like, okay, this might help get me there.


John

And then chat GPT came out, and it was like, holy cow.


John

And Mark Ronick and I, he's my business partner in Nextgenpodcaster, which is the community that we have.


John

We were like, people need to know about this.


John

It's like, podcasters can use this, and no one's talking about it right now.


John

Everyone's talking about it for all this other stuff and just having fun conversations with it.


John

But this can actually be a helpful tool for podcasters.


John

We need to start spreading the word.


John

And since then, we just kind of dove all in on everything AI there was.


John

I mean, for months, we'd be finding new AI tools and like, dude, you gotta go check this out.


John

Hey, you gotta go check this one out now.


John

Like, this is insane.


John

Different products came out so quickly to now, you can't even keep up with it at this point.


John

But, yeah, we just kind of went full nerd into the A space, and it's just been a blast.


Sarah

So, like, I'm curious, what tools do you mainly use?


Sarah

I mean, you mentioned chat GPT.


Sarah

Are there any, like, AI tools that you like to use?


John

Chat GPT is a big one.


John

I've been.


John

I've been back and forth between chat GPT and Gemini for a lot of different things that I do.


John

Gemini is like Google's version of chat GPT.


John

And then I had come across and started using one called perplexity AI.


John

And now that has become almost like a daily tool for me, like, I'll use that.


John

Not even just for podcasting, I just use that as like a Google replacement.


John

I don't, if I'm going to search for something or I'm doing research on something, I'll go to perplexity.


John

And it does very extensive research on topics for you and it'll provide you sources.


John

Like, essentially it's scraping the entire Internet, looking for the answers.


John

So you can ask for step by step instructions on how to do something tech wise.


John

Or you could have it help you write scripts or outlines for episodes or other content you want to create, but then it lists everything out and then provides sources with where it got all that information.


John

So if you want to dig deeper into any of them, you can actually go directly to the video or the article or wherever the information is coming from.


John

And that to me was huge game changer compared to what chatGpt does, just because it doesn't really provide a whole lot of that citation.


John

And that was a big, people got kind of upset because they would ask for sources and then chat GPT would go make stuff up.


Sarah

Oh, wow.


John

It would just throw either broken links that look legit, but then you click on it, it goes nowhere.


John

Or it would just send you to a completely random website.


John

And like, this has nothing to do with the information you just gave me, but perplexity has been nice.


Sarah

Oh, wow.


Sarah

I think I've heard of that, like once.


Sarah

I haven't actually looked into it, so.


Sarah

Okay, so the main difference is that it gives you the citations or resources that it used to gather the information.


John

Yeah.


John

The way that I kind of look at them is like, chat GPT and Gemini I'll use for generating content.


John

Like, I'll use that for brainstorming.


John

I'll use that for outlines and titles and that kind of thing.


John

And then perplexity I use when I want, like facts.


John

Like give me factual information that I can then use.


John

And sometimes it's taking factual information from perplexity and bringing it over into chat GPT and saying, hey, here's some information that I want you to help expand on for me, to help me come up with an outline for an episode or a video that I want to create.


John

That's just like one example of combining multiple tools, I guess, because there's so many out there and I don't think one tool can really do them all.


John

So it does take a little bit of playing and finding the right stack of AI tools, I think, to really become more efficient.


Sarah

Yeah.


Sarah

So I've been using a new tool are you familiar with Dan Henry?


Sarah

He's an online entrepreneur.


John

I don't think so.


Sarah

Okay, well, he just came out with a new tool that's not, like, that common or well known yet called Artemo.


Sarah

And so I've been using that.


Sarah

But, like, the way it works is it already has prompts in it.


Sarah

And so, like, you answer specific prompts.


Sarah

But what I've been doing is, like, if it'll have a prompt question that, like, I don't want to take the time to think about or whatever, then I'll go to chat GPT and say, and say the prompt question, have it answer it, then I'll put that answer into the prompt, and then it generates, you know, whatever.


Sarah

And they can do all kinds of things specifically for, like, online business owners and stuff.


Sarah

But I, it's, it's a little bit pricey.


John

It's like, is it like a marketing type thing?


John

Like, does that help come up with, like, copy and that kind of stuff?


John

Or what exactly does it, like, give you?


Sarah

I guess, yeah.


Sarah

Does ad copy, press releases, sales scripts, email sequences, website copy, like, all kinds of stuff.


Sarah

And so the question, like, like, vsls, like, video sales letter, like, whatever, that hook story, offer, hook value, whatever.


Sarah

So the questions it asks you are to help it formulate in the, you know, but, like, sometimes I don't want to, like, like, I'll tell chat GPT, like, what my business is and all this stuff, and like to answer it in accordance with that.


Sarah

But anyway, so I've been combining different softwares as well.


John

And so this might be going a little bit too down the technical side.


John

But what is interesting about tools like that, they can be very helpful because they kind of take care of a lot of the work for you.


John

In many cases, all that is, is like a wrapper around chat GPT.


John

Like, they're essentially feeding chat GPT responses or pulling chat GPT responses based on the information you put in.


John

They've just already kind of pre programmed the prompts that are going to go to chat GPT, and then you get the response.


John

So they can be really helpful if you don't care to really learn how to converse with chat GPT.


John

Like, get fine tuned with it, but they can be kind of limiting.


John

So I like them, and then I don't like them because I want a little bit more control over the types of responses that I get.


John

And you could achieve very similar results with chat GPT with the right questions and prompts.


John

But a lot of the tools like that are connected to the ones that we might be more familiar with and using.


Sarah

Yeah.


Sarah

And just, I think it takes the guesswork out of coming up with the prompts, which is really helpful.


Sarah

So when you talk about, like, chatting with chat GPT or conversing or whatever, what kind of, I don't know, I guess tips do you have on that?


John

I mean, the biggest thing is to be very detailed.


John

Like, assume chat GPT knows nothing.


John

And that's usually, that works well for me.


John

And the way that I like to think about it is I feel like when we were younger and in school, we all had to go through this exercise where I.


John

You were given an image and then you had to explain the steps to draw that image.


John

Or maybe I think another example was like, you have a jar of peanut butter and you have to tell the teacher the exact steps they need to take to open that jar of peanut butter and like, put the peanut butter on the bread and all that kind of stuff.


John

And if you leave out a step, you don't know what to do.


John

You might be tipping the jar upside down or trying to stick the butter knife in the side of the, the can of peanut butter and things like that.


John

And chat GBT is kind of the same way.


John

Like, we have to be very detailed and specific with, like, first do this, then give me this, then give me this.


John

And usually the more background information that you can give it, like almost getting it inside of your head, the more aligned the answer is ultimately going to be.


John

Because it, right now it's pulling information from everywhere.


John

It's got information about podcasting, it's got information about lawn care service, it's got information about taking care of babies.


John

Like, it has all this information, and then it's just going to kind of have to guess what you actually want based on what you ask it.


John

So if you come in, you say, I'm Sarah.


John

I am the host of AntmyPod, and I run this community for podcasters to help them grow their shows and then proceed to tell it or ask it what you want.


John

Now, it's got a little bit of context and background for who you are and what you're trying to accomplish, and it'll be a lot more detailed and targeted towards what you want versus just pulling some random idea out of left field.


Sarah

Yeah, that's a good analogy.


Sarah

I remember, you know, back in elementary or whatever, like using that as an example, and the teacher would be up there with a jar of peanut butter and you would say something like, okay, you got to put the knife in the jarved.


Sarah

But so the lid is still on it.


Sarah

So they're trying to put the knife in the jar with a lid and you're like, no, you gotta take the lid off, you know, it's a whole thing.


Sarah

Yeah, I love that analogy.


Sarah

That's pretty good.


Sarah

So like, what other do you use?


Sarah

Any like cap show cast magic, any of those for like show note creation?


John

I've used, I can't remember which one it was.


John

I used one of them early on and I didn't like at the time how restrictive it was.


John

It was like you uploaded an episode and then it kind of just gave you a title, it gave you show notes and you didn't have any input on it.


John

I'm pretty sure that that's changed with at least Cas magic for sure.


John

But for the most part, I just go directly to chat GPT and kind of set it up for the prompts that I'm going to be giving it.


John

So, short answer, no.


John

One thing that I do like and recommend, if you are using chat GPT, have you ever created, what the heck are they called?


John

They're gems in Gemini.


John

Why is it.


John

Oh my God, they're, they're like little bots.


John

I gotta pull it up quick.


John

I'm sorry.


Sarah

Now, with chat GPT, the thing that I like about, you know, cast magic, capture any of those, is that you bring in the audio and it creates the show notes and all that stuff based on that.


Sarah

But like, I don't think that's an option yet with chat GPT to bring in audio or video and like summarize.


John

I don't think directly.


John

I don't think you can drop an audio file in there.


John

Oh, what I have done is taken like a transcript.


John

So like, you're using the script here.


Sarah

Yeah.


John

After you get done with your episode, you can take that transcript from descript and then feed that to chat GPT because that's ultimately what it would have to do anyway, is it would have to transcribe that audio into text and then from the text start doing something.


John

So I'll do that a lot with the different content that I create is I'll feed it a transcript of my video or a podcast episode or whatever, and then it already has the context of what the show is, what it's about, the conversation, and then you can start asking the questions and say, okay, now I want you to create a detailed show notes page for me.


John

And this is what I want it to consist of based on all of that information in the transcript.


John

So now it's, it's not making stuff up necessarily.


John

It could, because it's AI makes mistakes, but it's generally going to be about the transcript you gave it.


John

But I figured it out.


John

It's so stupid.


John

Simple.


John

They're custom GPTs.


John

Chat GPT.


John

GPT.


John

So with custom GPTs, you pre prompt it.


John

Essentially you're almost creating like a very focused AI to do a specific thing.


John

So you could create a custom GPT that is dedicated towards creating titles for your podcast.


John

And you basically would give it instructions as to how it's all going to work.


John

You're going to say, I'm going to give you a transcript for an episode.


John

I want you to sift through the information, analyze the episode, and then find the most like shocking or mind blowing pieces from the episode that would really wow somebody.


John

And then I want you to create a title for that podcast based around this like mind blowing point that was made.


John

Then every time you go to that chat, every time you go to that specific custom GPT, that's its job is to write you podcast titles.


John

It's not meant to really just have general conversations with it, but you can basically set up to the point where you just drop in a transcript, hit send, and then it's like, okay, I already know my job.


John

You don't have to prompt it.


John

It just starts creating titles based on the transcript that you gave it.


John

So that takes a lot of that, having to set everything up and give it context and basically give you that detailed information because it's already got it and it already knows what it has to do with the information.


John

So you can get very, I'm just like agentic or gentic agent asynchronous.


John

I'm thinking like agent, like where you have like different chat bots for different things, different tasks, and that's just a matter of feeding information to each bot to have it.


John

Ultimately do one for titles, one for show notes, one for a blog post, one for like, you could just keep going on and on and on, but you're almost like creating employees for yourself in a way.


Sarah

Oh, that's awesome.


Sarah

So how do you do that within chat GPT?


Sarah

Like when you're in there, where would you go?


John

Or how do you, can we screen?


Sarah

Sure.


Sarah

Yeah.


Sarah

Yeah.


Sarah

Because I didn't know about this, this.


John

And I'm fairly certain this is a find the right.


John

I'm fairly certain that this is a, like, it doesn't matter if you're on a paid version or a free version.


John

I could be wrong.


John

You might have to have chat GPT plus, but I'm fairly certain you don't.


John

So all of these on the side looks like chats.


John

These are all different custom GPTs that I've created.


John

And then you get into your chats.


John

So you may have clicked over here at one another and seen these custom GPTs and these are essentially ones that other people have made.


John

So they have one that's for creating a website builder.


John

They have an image generator you can connect to canva.


John

So you can try to give it details about the canva design that you want and then it'll design and then you can open that up in canva and it, it's pretty cool.


John

But if you want to create your own, all you have to do is come up in the corner and click create.


John

And now it's going to start asking you what you want it to.


John

So I'll help you guide build a new GPT.


John

Say something like make creative.


John

Who helps generate visuals from your products?


John

I mean, let's just say I want a GPT that create podcast titles for me based on my transcript.


John

We'll have to see how quick or slow this actually moves for us, but essentially takes that information and then starts creating that bot.


Sarah

Oh wow.


John

It'll give you a picture and I'll kind of make it all pretty for you.


John

But okay, let's decide on a name.


John

How about podcast title crafter?


John

Would you like to confirm?


John

Sure.


John

And all this can be changed in the back end in this configure tab.


John

But now that we've named it, I'll create a profile picture for you.


John

So it just keeps taking you step by step through it.


John

And then after it generates this picture, then it'll ask questions about how you want it to respond, what other kinds of details you want to give it.


John

We'll just say looks good, then we'll this part of it.


John

Okay.


John

So yeah, you can see it asked additional follow up questions about the actual GPT itself.


John

But if you come in to configure here, this is where you can update the title, give it a description.


John

And so this is where we can actually get very specific.


John

Like if when you generate, or when you generate, when you come up with your podcast titles, if there are specific things that you want to make sure that you're incorporating, or if you have a specific formula for creating your podcast titles, that's where you'd put it in here.


John

Like when you do it, I want you to use a keyword.


John

I want the title to be no more than five words long.


John

I want like I don't know, you can basically build whatever parameters you want for it and then all this just kind of additional settings.


John

You can upload data to it.


John

So maybe you have a process or like a company procedure that you use to follow for creating titles specifically or to upload or publish your podcast episodes, you could upload that file that outlines all those steps.


John

Chat GPT can refer back to those processes that you employed in your company or deployed in your company, and it'll use that to its advantage later on.


Sarah

That's really interesting.


Sarah

Okay.


Sarah

And then it just saves that to the side, like where I saw all those others.


John

Yep.


John

So after you.


John

After you've done that, you have to actually come up here and click create, and then you can say, I don't want to see it.


John

I can share this with someone if I give them the link, or you can upload it to the GPT store where anybody can see it.


John

So I'm not going to save this one, but in here, where we have all these different ones that you can see, you can form as well.


John

So if I search, I think Mark's got several on here.


John

I think they're under his name.


Sarah

So, like, added to the store, like, could you even sell your prompts that.


John

They talked about that?


John

I don't think they ever went anywhere with it.


John

Like, it kind of sounded like they were going to do some kind of profit sharing thing where if so many people were using it, then you'd kind of get a cut of.


John

I don't know if it was the chat GPT subscriptions or what it was, but they talked about it early on when this first came out, and I hadn't heard anything really about it, so I don't know.


Sarah

Oh, interesting.


Sarah

Okay.


John

Yeah, here you can see these are a lot of the ones that Mark had created.


John

Podcast trivia.


John

Oh, that's Maestro.


John

Yeah.


Sarah

Can chad GBT create images, like, say, cover art or like episode specific artwork?


John

Yeah.


John

And this is, I actually.


John

So I had a podcast.


John

This is a little bit, excuse me, a little bit of background information.


John

So I had a podcast for several years, and Sarah, you were on it, obviously, next or nine five podcast.


John

So that kind of sunlit that.


John

I haven't come back to that one for a while.


John

It's probably been a year or two since I've done any new episodes with it, but still holding hope that I might come back to it.


John

But since then, I had launched.


John

It's a completely AI generated podcast.


John

So the script itself is generated with AI.


John

I find the news articles that I want covered in it because it's a news podcast.


John

And then AI takes the articles, writes scripts, the host, is AI generated.


John

Like, everything about it is AI generated.


John

And then I just kind of manage it.


John

One of the pieces of that, because it's a, I put them on YouTube, is I want to create new cover photos for all of these videos.


John

All I do is I take the portion of the script or like one of the articles that are covered in the episode and I paste it in here so you can see this is going to be the next script that I need a thumbnail for.


John

And I up above gave it more specific instructions as to how I wanted it to generate it.


John

And then it generates this image, cleaned it up a little bit, but creates this image for me.


John

And then I'll go usually grab this, throw it into canva, add some things to it to make it a little bit more thumbnail.


John

Yeah, but yeah, I mean, you could tell it to be less detailed.


John

Like obviously there's a lot going on here, but we can tell it to create podcast cover arts or like you said, feed specific information from the episode and create images and graphics for us based on what was discussed in that podcast.


Sarah

Oh, wow.


Sarah

So where do you do that at?


Sarah

Just a normal chat?


John

Yeah.


Sarah

Okay.


John

You just start a brand new chat.


Sarah

Yeah, that'd be awesome.


John

And let's say, let's do it.


John

Try to create a cover art.


John

These are usually a little tricky because it likes to create very cluttered images, but we'll see if we can prompt it and make it not as a let's create a podcast cover art type image for a podcast.


John

Let's use Aunt my podcast called my podcast.


John

And then we're going to give you some information about the show just so it has some context.


John

The show is about teaching podcasters how to grow their podcasts.


John

And I'll say grow and launch their podcast.


John

We'll type and then we're going to give it.


John

So this is kind of a good lesson with prompting as well.


John

So we tell it what we're after, what is the goal that we're after?


John

Then we're going to give it a little bit of context and then we're going to give it the step by step instructions as to how we want it to do it.


John

So for the image, I want a simple design.


John

The title should be big and bold and can be seen from a distance.


John

Let's just give it a little be seen distance or on small device use.


John

We'll say, what colors do you use?


John

Your brand colors?


Sarah

Oh, for the Ami pod community it's purple.


John

Use variations of purple in the COVID art, I guess.


John

Let's just see what it does with that.


Sarah

Okay, yeah, that sounds good.


Sarah

And now can you do this in the free version or only the paid.


John

In the free version?


Sarah

Oh, wow.


Sarah

I guess I just haven't read it.


John

I'm pretty sure that everything that you can access in the paid version can now be accessed in the free version.


John

The only limitation is the number of back and forth conversations you can have with it.


John

You'll hit like a cap limit after so many uses, and then it'll tell you to wait so many hours before you can come back and have a conversation with it again.


John

And then once you go to the paid version, then you have more conversation, like back and forth conversations with it.


John

So it's fine.


John

Yeah, I don't care that it's on a phone.


John

Like, I was looking for more of like a flat design.


Sarah

So could you say like make it a flat design, not on a phone or something like that, and see what it does?


John

Yeah, let's try that.


John

So, so say I like the colors and the big bold text, but I don't that it is on a phone like device.


John

I want the design on a simple flat background with no other elements.


John

Picture, see if that'll make sense for it.


John

And you'll notice like, as you continue having conversations and as you continue to like prompt it like this, it's not going to get all this stuff.


John

Like, I told it I like the colors and I told it that I liked the text, but likely we're going to end up something a little bit different.


John

This went very simple.


John

Yeah, a little too simple, but you kind of get the idea.


John

I actually, there was, it's called imaged effects.


John

Like image and then the letter f and then the letter x.


John

And that was one that Google uses.


John

And I've had a lot of success with like logos and that kind of thing.


John

Like a lot better than chat.


John

GPT I would say this does a lot better at generating scenes and like realistic images or certain styled images, I would say.


John

But if you're looking for like logo type stuff or brand assets, image effects is a very, like, it's blown my mind how well it does with like logo type things.


John

And I have helped some people with podcast cover art ideas through that one just because it, it kind of understands more what you're going for as far as like, I want a logo, but not on a device.


John

I don't want mock ups, I just want the design of the logo, right?


Sarah

Yeah, yeah, that it is.


Sarah

It did kind of create a mockup sort in that first one.


Sarah

Okay, I'll check that out.


Sarah

Image FX.


Sarah

So what other, like, for podcasters specifically, what other AI tools do you use or recommend, at least on occasion?


John

So another one that I use quite a bit is called Minvo.


Sarah

Oh, I use that too.


Sarah

Wait a minute, I saw you on all their socials or something, or like their videos.


John

Yeah, so we're actually, we're actually creating content for them.


John

Like, oh, we're kind of, we become their content creators.


John

We initially, I think, I don't remember how we ended up syncing up with them.


John

I think they found our community and some of the resources that we had and they were like, hey, we want you to try this out.


John

And at the time, Mark and I were using opus clip and we were trying a bunch of other tools that were kind of come out.


John

And when we started playing with Minvo, we really liked what they were doing.


John

And at first we kind of worked out like a little bit of a brand deal with them wherever.


John

Like we just create content about the tool and from there they like the content that we were creating.


John

They're like, hey, we want to like bring you guys on to create content for us, like on a more full time basis.


John

We're like, hell yeah, we're fans of the product.


John

We really like it.


John

So yeah, we're creating a lot of content for them.


John

But that one I really like.


John

And I guess for anybody who's listening to this, it's essentially a tool that turns your videos into social media clips.


John

So you upload your podcast episode, your interview, whatever it is, and then AI goes through and it tries to find the most interesting stuff.


John

And then it cuts those pieces out of the interview for you or the podcast for you and puts it in the vertical format so it's easily shareable on TikTok, Instagram reels, YouTube shorts, all of those.


John

But then they have, it's a pretty robust editor inside of it, so you're not just left with whatever AI gives you.


John

You can tweak captions, you can add like media and b roll type stuff to your videos to make them a little bit more engaging sound effects.


John

A lot of stuff you can do with it once you're inside it.


John

Or you could just say, hey, I gave me this, I'm gonna post it to social media.


John

I really like that.


John

That's more for people who I guess have a video element to their podcast.


John

If you're audio only, it probably won't do you a whole lot of good.


John

But I, I use that not even just for podcast content.


John

I use that for other videos that I create and it's, that's been my favorite of like the kind of social media video tools that are out there.


Sarah

Yeah, that's what I use too.


Sarah

They had a appsumo lifetime deal.


John

Oh yeah.


John

Nice.


John

You got that?


John

That's awesome.


Sarah

And weren't they one of the sponsors or something for your conference a while back?


John

Yeah, so we've built a pretty solid relationship with them since we first kind of linked up and yeah, it's been a lot of fun.


John

It's cool.


John

It's cool.


John

Seeing like a company that is as young as they are and everything that they're doing and being able to like kind of contribute to the end product that people are using, I think is a really, I don't know, I really enjoy that.


John

I get a lot of fun out of that.


John

But yeah, we've found a lot of different ways to collaborate and work with them.


John

Like them sponsoring stuff for us and us creating content for them.


John

And it's been a really cool relationship.


Sarah

Yeah.


Sarah

Where are they based out of?


John

You know, that is a good question.


Sarah

I mean, I guess.


Sarah

Were they in America?


Sarah

I was just curious.


John

I want to say that they were in Canada potentially, but I could totally be wrong.


John

They may have just been in Canada at one point when I was talking to them.


Sarah

Yeah.


Sarah

Yeah.


John

I'm not sure.


John

Now I'm gonna have to ask because I feel like I should know that.


Sarah

Yeah, yeah, I was just curious about that.


Sarah

Okay.


Sarah

So yeah, Minvo, that's what I also use.


Sarah

Jagg, BT.


Sarah

I use cast magic.


Sarah

What about Link?


Sarah

Do you use descript at all?


Sarah

That's one I use quite a bit.


John

Honestly.


John

No, I haven't.


John

I think I downloaded it.


John

I actually just uninstalled it from my computer the other day just so I could free up space on my computer, but I never got into it.


John

I had a pretty decent process for my editing.


John

Like, I had it pretty well down pat and I didn't really feel like changing it up.


John

And at the time I didn't really have the video element of it either, so I didn't have that need.


John

But now that I'm doing video, I ended up creating another like stack of tools that I use that I feel like gets me done a lot quicker.


John

But I use Adobe for a lot of the stuff that I, and there's, I don't know, presets and all kinds of different things that you can add.


John

So when you go into the platform.


John

It's just kind of like drag and drop edits.


John

So I liked that.


John

But I've heard really good things about like the new AI features that descript is using, especially for podcasters.


John

And it's always intrigued me.


John

I just haven't had the need to pull the trigger and add another subscription to my growing list of subscriptions.


Sarah

Yeah, I just, I think the main thing I love about it is that you can, you know, edit, whether it's audio or video, you can edit out stuff based on the transcript, which for me is a lot easier than looking at like waveforms or whatever.


Sarah

And you can, you know, like right now I'm doing a lots of ums and uhs as I'm trying to think it can edit all that out with a drop of a, like a click of a button.


John

Yeah, it is very helpful for that.


John

And I've had mixed feelings about it.


John

Like on one hand I really like that it is like a one click take care of it for me.


John

But I'm also very particular when I get into the editing process so that I'm like, okay, it cut out a little bit too much here or it didn't cut out enough.


John

And then I'm going in and I'm tweaking the stuff anyway.


John

And it's like I could have just cut this myself now that I'm getting this detailed into it.


Sarah

Yeah, I think descript is good for people who like aren't, like if you have some kind of audio background or music background or like anything like that, like it's probably not gonna do what you want.


Sarah

You might like to look at the WAV files or whatever they're called.


Sarah

But I think like for beginners or people who don't want to spend a whole bunch of time like learning something and just want to edit based on word content, it's just quick.


John

100%.


John

I totally agree with that.


John

Yeah, it's, it's a great, I can me saying all the stuff I'm not taking away from descript because it is a great product and it's, yeah, it's allowed a lot of people to do some pretty amazing stuff without needing to go through all that additional training and learn how to use like a very complicated Adobe program.


John

So it's a fantastic, like it's a mind blowing tool for sure.


Sarah

Yeah, yeah.


Sarah

And then have you heard of Alitoo?


John

Alitoo?


John

It sounds really familiar.


John

But remind me, do you know Colin Gray?


Sarah

He's.


John

Yeah, he's scottish.


Sarah

I think it's his business.


Sarah

But it's it's similar because you can.


Sarah

I think you can edit that way now, but it's.


Sarah

I don't know, it's an easier way to edit.


Sarah

I actually used to do ala two and then I switched to descript and now I'm looking at AlA two again.


Sarah

So.


John

I feel like I've looked at that one in the past.


John

Right.


John

It came across, came on my computer at one point, and I don't think I ever used it, but I'd seen stuff about it, for sure.


Sarah

Who do you use for hosting?


John

So the nine five podcast was hosted on Buzzsprout.


Sarah

Okay.


John

And I really liked how simple and clean the whole interface was for that.


John

The AI briefing, that's the AI podcast that I'm doing.


John

That one I just host on Spotify for podcasters.


John

I didn't feel like paying for the podcast was built kind of more as an experiment of what could be automated, what could be AI driven.


John

So I didn't feel like investing a ton of money into hosting it.


John

Like, the most I could do for free is what I was kind of going for.


John

So between buzzsprout and Spotify for podcasters, which, to be honest, I can't stand Spotify for podcasters.


Sarah

Oh, really?


Sarah

What, what about it?


John

It's simple, I'll give it that.


John

But I feel like there's just no information.


John

You get no analytics.


John

Like, I don't know where people are listening, really?


John

I don't know what platform.


John

Like, are you listening on Apple podcasts?


John

Are you listening on Spotify?


John

Are you listening on, like, it just.


John

I don't know.


John

I got a lot more detail from the analytics in buzzsprout than I get out of Spotify for podcasters.


John

And it kind of annoys me.


John

I usually just go in there, I upload my episode, and I leave.


Sarah

Yeah, yeah.


Sarah

That I didn't.


Sarah

When you were talking about how you have like, an AI podcast, everything's AI generated.


Sarah

I didn't realize it was actually about AI.


Sarah

So that makes sense, like, that you would have an AI podcast that's done by AI.


Sarah

And I've kind of wondered like, if that'll become more and more common, that people will create podcasts that are entirely AI, because like, one of the features in descript actually is you can record your voice and say certain words or something, and then it can generate, I forget what they call it.


Sarah

Yeah.


Sarah

To where.


Sarah

And the purpose of it is, like, if you need to correct or delete something or add something to an existence, existing audio, and you don't want to like, have to go in, record the whole thing over.


Sarah

You can just, you know, like, say you only need to add a sentence or something, then it can do that.


Sarah

But I'm kind of wondering if, like, people will use that for whole podcasts.


John

At some point, I would imagine.


John

And so Google had just come out with, they have a tool called, I mean, the tool itself has been around for a while, but it's called notebook LMDH, and it was originally used as like a note taking kind of app.


John

So you can add Google Doc sources to it, you can add video sources to it, and then it's essentially shaping a chatbot for you so it doesn't have all the other information, like about stuff that you don't give it, and then you can have conversations with it based on the information that's in that source.


John

So you could be doing research or maybe a paper that you're writing or whatever blog post, and just load it full of all those sources and then ask it questions from those sources, and it'll provide answers based on the information that's there.


John

Well, one of the features they just added was an audio podcast, essentially.


John

So it'll take all of that source information, and then it creates a host, co host podcast with a guy and a girl having a conversation about the information that's in the source.


John

So it turns your research information into a podcast for you to digest that information as opposed to having to go read through all of it.


John

And it sounds crazy good.


Sarah

Oh, wow.


John

Like, it's insane.


John

And you don't have much control.


John

Like, you can't pick the voices that are talking.


John

Like, it's always the same two people talking, but I mean, it sounds very good.


John

Very.


John

It would be very difficult to determine if it was AI or human.


John

It's got its quirks where you can kind of tell at times, but I mean, it's very close to being, like, unrecognizable.


Sarah

Wow, that's interesting.


Sarah

So creating podcasts with a dialogue even in more than one person.


Sarah

Wow.


John

So even to the point where, like, you were talking about the ums and like the, I don't know, there's like, random cadences when you're having a conversation where you kind of might pause a little bit, you kind of change the inflection of your voice.


John

Like, you, you do all these things as you're talking.


John

And the AI, like, does it all, like, even to the point where it's like interrupting themselves sometimes, which is insane, huh?


Sarah

Yeah, eventually we're not even going to be able to tell the difference, I guess, yeah.


John

So that conversation, that question to come up a lot, like could AI just replace podcasters then?


John

And I don't believe that it will.


John

And the reason I don't believe it will is because majority of people that are listening to podcasts are listening for a connection.


John

And one, if they figure out or they know that it's AI generated, you're immediately not going to really build much of an emotional connection with the person that's talking or the AI that's talking.


John

And that, that was a big, I put feelers out on the show before I even did it.


John

Like I made a trailer and everything and said, hey, go check this out, let me know what you think.


John

And that was a big talking point for a lot of people.


John

It worked well with my show because it was like a news kind of factual, like it's kind of giving you the information in five minutes or less.


John

And then you're kind of go about your business.


John

So it's not getting into stories and sharing experiences and that kind of thing.


John

So I think it works for very factual, news related stuff.


John

But the general person, I just don't think it'll, people want to have that connection with someone.


John

They want to build a relationship, even if it's a one way relationship, kind of, they like feel connected to the host.


John

So I do think at least in the immediate short term, I don't see podcasters losing their jobs to AI just yet.


Sarah

Yeah, yeah.


Sarah

That was going to be my question.


Sarah

What you thought the future of AI and for podcasters will be?


Sarah

An interesting point I heard someone make is that, you know, right now AI is still kind of new and like, you know, eventually maybe people will be losing their jobs to AI and all this stuff.


Sarah

But at a certain point it's going to get to the point where AI becomes the norm to where having a human touch on whatever it is that you might be doing actually more, I don't know, sought after or something.


Sarah

So, yeah, I don't know.


John

I could definitely see that because, I mean, we've seen evolution, a lot of evolution over, I mean, just our lifetime, and things change.


John

Like, it changes the way you live day to day.


John

I feel like everything has just been kind of minor where it's like it slowly and subtly changes the way you operate.


John

Like, think of when smartphones came out.


John

Like you didn't really realize how much your life was changing until now.


John

You look back on it and you're like, holy cow, I live on my phone essentially.


John

And I think what makes AI so kind of like, shocking is that it was so, it could do so much now and everyone's like, oh, my God, what just happened?


John

It's like I just got hit in the face of the phone book.


John

There's so much it can do, and how quickly it's advancing and evolving is like almost uncomprehendible.


John

So it is scary because you're kind of getting into an area that's like, where are we going to be in the next year, even?


John

But I think, like you said, it's just going to change the way that we do things.


John

There's always going to be jobs.


John

I think it's just going to be a matter of what those jobs consist of.


Sarah

Yeah.


Sarah

Yeah.


Sarah

Because I know a lot of people, they're afraid of AI taking their job.


Sarah

And granted, it maybe, and maybe even probably will at some point in the next, you know, five years, but at a certain point, so it's going to be kind of a problem probably sooner than later.


Sarah

But then I think it's going to kind of like, AI is always going to be a thing, of course, and it's always going to improve.


Sarah

But I think, you know, in ten, maybe years from now, I think the human connection is going to be what's back in style or whatever, right?


John

Yeah, yeah, I definitely agree with that.


Sarah

Well, awesome.


Sarah

Well, was there anything else about AI that you wanted to cover that we haven't gone over yet?


John

I mean, I think one thing that I always like to tell people, and we were kind of alluding to it here near the end, is these AI tools can be really powerful and it can get really easy to get sucked into.


John

Oh, well, I'll just feed some information to chat GPT and it's going to give me everything I need.


John

And then now I don't have to worry about it.


John

Like, it's off my plate.


John

Chat GPT did it for me.


John

And it is very important to remember that AI isn't you.


John

It doesn't have your experiences, it doesn't have your emotion, your feelings, your relationships, all of that.


John

So it is extremely important that you add yourself back into whatever kind of content you're creating with it.


John

It's what's going to make your content one stand out from everyone else's because there's going to be a lot of people that do take that chat GPT prompt and just feed it into whatever, and it's just going to be kind of bland.


John

But I truly think that tools like this can get us 80, 90% of the way there.


John

But then you, as the human need to bring it that other ten to 20%.


John

And I mean, I just think of how long it would take me to write a blog post pre AI to now.


John

It's like I could spend all day writing a single blog post.


John

And if I can get chat GPT to get me 80% of the way there, and I can't spend an hour, hour and a half now to clean that up a little bit and make it more mine.


John

Now I'm just being lazy.


John

I'm just being very lazy.


John

I used to spend hours to get the blog post right, and now I just can't spend one.


Sarah

Yeah, and I think the other thing too about AI is like, yeah, I can do a lot of things now in a lot quicker, like blog posts or show notes or whatever, but you still need a human kind of telling it what to do or prompting it or whatever.


Sarah

Though I guess if you created those custom, I don't know, I feel like there still has to be a human to some degree behind it.


Sarah

So maybe it's more like people might lose their jobs or their jobs will just be shifting and changing a little.


John

Bit, like, so I'll share this.


John

Actually, I did a presentation about this specifically at the empowered podcasting event.


John

And with that AI briefing podcast, this might scare some people, but it might.


John

I think it's pretty.


John

So my goal was to have the podcast fully automated.


John

Like, I wanted to be able to click a button and then have the show just like continue rolling.


John

And I got pretty close to that.


John

And I did it with a platform very similar to Zapier, if you're familiar with Zapier.


John

But it's called make, just make.com.


John

and you essentially connect all of these apps together.


John

So it's almost like, when this happens, then do this.


John

And then when this happens, do this.


John

And I connected up a workflow where I basically, I go find an article, I find a news headline that I like, and then I add it to a board on feedly, which is just aggregates a bunch of blog posts and articles based on topics you like.


John

So I say, I want this article, and then make sends that content to either perplexity or chat GPT and I have that set up on a prompt that says, turn this article into a part of a script for a podcast episode.


John

And then I, after I've compiled like two to three headlines from my episode, that's usually how many I do in my episode, then take all of those script pieces and send that to eleven labs to generate the audio, and then simultaneously send that script back to chat GPT and generate a title for the show, and then send it to chat GPT and generate show notes for my show.


John

And I'm very specific with how I do it.


John

And then ultimately it just grabs all that information.


John

It creates the mp3, it creates the title, it creates the show notes with the sources, and then throws it into a Google Drive.


John

And then the only part that I haven't been able to automate yet is like the actual publishing of the episode.


John

So I wake up in the morning, I go grab the mp3, upload it to YouTube, upload it to Spotify, grab the show notes, the episode descriptions, paste those into the platforms, hit publish, and then it's done.


John

So all of that is kicked off by just saying, I like this article, and then it does everything else.


John

Oh, but my goal with that, and the reason I wanted to do it was because I realized that people aren't going to necessarily create an AI podcast.


John

But if I can automate every piece of the podcasting process, that could in turn help podcasters who have nine to five jobs.


John

Like podcasting is more of a hobby because we know podcasting takes a lot of time.


John

It can be a full time job if you make it a full time job.


John

So if I can find where podcasting can be automated, then other podcasters can start utilizing it and say, I need to be involved in this piece of the process, but I could automate this part of it for.


John

And now you're getting more efficient, more streamlined, you're being able to spend more time marketing the show, finding guests for your podcast, doing things that truly matter for the show, as opposed to kind of being stuck in like an endless editing loop where as soon as you finish editing an episode, you publish it and turn around and start editing the next episode because it took so long to get it done.


John

So that's, that's kind of the goal behind why I did that.


John

But I mean, it was just what you were talking about kind of sparked that.


John

Like, it is, it's very close to being kind of like a push the button and go kind of thing.


Sarah

Yeah, that's true.


Sarah

Yeah.


Sarah

Maybe at some point it will be like that, but it's like you still need.


Sarah

So maybe the future is people stringing all these softwares and stuff together, like making the sequence.


Sarah

You still need pry someone to do that, but who knows?


Sarah

Maybe they'll create an AI that can do that.


John

Who knows?


John

That's getting close, too, which we don't have enough time to talk about it.


John

I know, but I.


John

Yeah, we could probably go another hour on that just a little.


Sarah

Well, awesome.


Sarah

Well, I appreciate your time and so people can learn more.


Sarah

What's the best website for people to go to to learn more about you?


John

I would say nextgenpodcaster.com.


Sarah

Okay.


Sarah

That's what I was thinking.


John

But yep, that would be the best one.


John

And then if you have questions about AI or using it in your podcast or whatever, um, I'm usually best reachable on Instagram.


John

So at nine five, free, all spelled out.


John

I know we're connected on there, but, yeah, shoot me a dm.


John

I'm happy to answer any questions that you guys have.


John

Yeah.


Sarah

All right, well, thank you so much for your time today.


Sarah

I really appreciate it.


John

Yeah, thank you for bringing me on.


John

Like, hey, when you said you wanted me to come on and talk AI, I was like, yeah, talking about AI is what I like to do, so thank you.