Join me, Sarah St John, as I sit down with Kimberly Spencer, CEO of Communication Queens and founder of CrownYourself.com, to explore her remarkable entrepreneurial journey. From her early days running a Pilates studio in LA to her success in screenwriting and her shift to e-commerce consulting, Kimberly shares the highs and lows of her career. Discover how a challenging business buyout led to the birth of Crown Yourself, and how overcoming mindset blocks and the experience of her first pregnancy helped her scale her company to a multi-six-figure business. Hear how being stranded in Australia during the pandemic inspired a strategic pivot to focus on podcast guesting, transforming it into a major revenue stream.
In our discussion, we unpack the significant benefits and strategies of podcast guesting. Kimberly highlights the importance of a diverse personal story and hobbies to captivate podcast audiences, as well as the strategic advantages podcast guesting can offer for business growth. Learn how delivering valuable content can build trust with potential clients, improving conversion rates and creating lasting business relationships. We also share real-life examples illustrating how even a single podcast appearance can open doors to multiple opportunities.
Listen in as we explore the best practices for podcast guesting, focusing on targeting the right audience and understanding the client's lifecycle. Discover essential criteria for selecting the right podcasts, how to avoid free coaching traps, and crafting effective pitches that respect the podcast host's audience. We also discuss the art of building relationships through podcast guesting, including tailored messages for different audiences, practical follow-up tips, and creating impactful calls to action. Finally, Kimberly shares insights on mastering TED Talk presentations through storytelling and how to leverage these skills for powerful podcast guest appearances. Don't miss out on these valuable nuggets of wisdom to elevate your personal and professional life.
Timestamps
(05:47 - 06:45) Podcast Agency Growth and Strategy
(12:39 - 14:32) The Power of Podcast Guesting
(17:27 - 18:21) Brendan Burchard and Tony Robbins
(22:13 - 23:48) Podcast Marketing Strategy Discussion
(28:09 - 28:28) Podcast Interview Etiquette
(30:31 - 31:27) Building Real Relationships in Business
(33:19 - 33:59) Crafting Compelling Podcast Bio Stories
(42:34 - 44:26) Creating a High-Value Podcast Project
Resources
CommunicationQueens.com
CrownYourself.com
TedX Talk
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