ℹ️ Introduction
On this episode of Frugalpreneur, we dive into the world of business strategy with our guest, Kendra. Kendra emphasizes the importance of avoiding distractions and unnecessary tools in business. Instead, she believes in focusing on the basic foundations of successful business. One of the foundations she highlights is email marketing, which she views as a cost-effective way to reach a large audience and build relationships. Kendra argues that email marketing is more effective than fighting with algorithms or trying to be flashy. In fact, she mentions that successful businesses all have email lists and see it as a strong marketing strategy.
To help our listeners get started with email marketing, Kendra shares that there is a free email marketing starter kit available. This kit provides guidance on how to start and grow an email list. The first part focuses on the technical setup, while the second part explains how to attract people to join the list using a lead magnet. The third part dives into building connections and creating effective email sequences. Kendra believes that this free guide can help establish an email marketing foundation for any business.
But how did Kendra become an entrepreneur in the first place? Surprisingly, she did not initially intend to start her own business. She followed the traditional path of becoming a teacher after graduating college. However, after experiencing burnout and restlessness, Kendra started exploring photography as a hobby, which eventually turned into a side business. She fell in love with building a business, marketing, and seeing the puzzle pieces fall into place.
While growing her business, Kendra found creative ways to make things work without spending a lot of money. She built connections with a videographer and collaborated on various projects, offering her services in exchange for a video trailer to advertise her business. She emphasized the importance of building connections in various industries and helping each other out. She even worked with local businesses, sometimes offering discounts or favors due to friendships, just to make things happen.
Throughout her journey, Kendra developed a mindset of determination and finding a way instead of making excuses. She viewed failures as opportunities for learning and did not consider them as true failures. This attitude fueled her success in both teaching and entrepreneurship. Kendra shared her experiences and advice on managing finances, avoiding distractions, and staying focused on goals when resources are limited. She emphasized the need to stay on track, even when social media tempts us with other people's success stories and product offerings.
When reflecting on her own business journey, Kendra realized that her biggest failure was not investing in the education side of her business quickly enough. She regretted spending money on things that didn't actually help her business and wished she had started earlier to see growth sooner. However, her biggest success came when she started investing in learning and education, knowing that it would greatly benefit her business.
Join us on this episode of Frugalpreneur as Kendra shares her insights on building a business on a budget, the importance of knowing your numbers, and the power of staying focused on your goals. Whether you're a budding entrepreneur or looking to take your business to the next level, Kendra's story will inspire and motivate you to embrace a frugal yet determined mindset.
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